Welcome to Breaman Merrill Ford!

Breaman Merrill Ford is a locally owned and operated full service Ford Dealer in the Merrill area for the past 30 years. Breaman Merrill Ford got their start when Joe Breaman Sr partnered with Jerome Brickner Jr as co-owners of Brickner Merrill Ford in December, 1990.  After a decade of creating an atmosphere of "putting their customers first" and "making it easier than you think", in 2002, Joe Breaman Sr was able to become the sole owner, renaming the dealership to what it is now, Breaman Merrill Ford. Currently, Joe's four son's Joseph Jr, David, John and Nick are all employed working at the dealership. 

 This is Joseph and Lisa Breaman with all of their kids and their families.   We are recent winners of Ford's prestigious President's Award. The award is given to the top 10% of Ford dealers that show the highest level of customer service, satisfaction, and overall experience, which we truly pride ourselves in our small town of Merrill, WI as the dealership that makes everything "easier than you think." That is made possible by making everyone that comes in to buy or service their vehicle, feel like family.  


When we are not busy servicing our customer's needs, we are very active in making our community better.  In 2018, we donated $10,800 towards our local homeless center through a test drive event we held.  In 2019, we donated $15,000 to our local homeless shelter known as the MAC Home.  We did a matching donation event and were able to create awareness and funds to help our locals in need.  In 2020, we donated $25,000 to St Vincent de Paul in another matching attempt.  With the help of our great community members, St. Vincent de Paul and Breaman Merrill Ford were able to exceed our goal!


Other support we offer to our community is by donating to other organizations such as: Salvation Army, Merrill Food Pantry, Sisters of Holy Cross, Bell Tower Residence, St. Anthony's Spirituality Center, Youth Sports events, Big Brothers Big Sisters, Boy Scouts/Girl Scouts of America, 4-H Club, Kinship of Tomahawk and multiple parishes.

We welcome you to come visit us at Breaman Merrill Ford and see what we're all about!  Check out our vast inventory online, or take a short drive to us, located a mile south off of exit 211 in Merrill.  If by chance we do not have what you are looking for, we can surely find it for you. We look forward to meeting you and showing you first hand we can make your next vehicle purchase or service work "Easier Than You Think!" 


What our recent customers say

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Travis Towne

1 week ago

Great service and friendly customer service!

Mike Howard

3 weeks ago

What can I say? It was one of the best buying experiences I’ve ever had when buying a vehicle.

Dan Dimmer

1 month ago

Great dealership to work with! Everyone is very helpful and courteous. Thanks.

Ivy Pearl McVay

2 months ago

Ed helped me look at a car I will be getting later this summer. He is very knowledgeable.

Jeff I

2 months ago

What a great experience we had with the Breaman Merrill Team! We knew what we wanted to buy when we went in, but from the first phone call everything went smoothly. I did not feel like there was any...

Jack Mikunda

2 months ago

Best car buying experience ever! Great guys and I love the new Hybrid Escape- already getting 40MPG! Thanks to All...

Travis Nowak

3 months ago

I have done business with them for many years. Ordered a new truck and Breaman Merrill Ford is by far the best dealership to deal with. Excellent service, very nice staff and no BS or anything...

Steve Annis

3 months ago

Great experience went to look left with a truck

Joe Szekeress

3 months ago

Customer service we had with our sales contact Ed Wayda was excellent. Prior to this purchase of a 2022 Ford F 150, we had purchased seven Ford vehicles from another dealership. This year we visited...

Jamey McCole

3 months ago

They went over and beyond my expectations plus the best deal On the F150 trucks I’ve seen in Michigan and Wisconsin thanks again

Travis Barker

3 months ago

Top notch customer service! Great family to deal with on all levels. Everyone is very knowledgeable and will take care of anything you need. I recommend anyone, even out of town, to come and work with...

Bill H

4 months ago

We purchased a very nice used F-150 from Breaman. They were extremely helpful and allowed us to decide on the best truck for our budget.

Contact Info

Breaman Merrill Ford

1301 North Center Avenue
Directions Merrill, WI 54452

  • Sales: (715) 536-4542
  • Service: (715) 536-3039
  • Parts: (715) 536-3039

Showroom Hours

  • Monday 8:30am-6pm
  • Tuesday 8:30am-6pm
  • Wednesday 8:30am-6pm
  • Thursday 8:30am-6pm
  • Friday 8:30am-6pm
  • Saturday 9am-3pm
  • Sunday Closed